Who we are

Tu-Hien Le is an accomplished entrepreneur with a strong background in finance and business strategy. She holds a Master's degree from New York University and has over a decade of experience in building and scaling companies. Tu-Hien founded her own direct-to-consumer (DTC) startup, growing it into a 7-figure brand through strategic financial planning, determination, and leadership. Her expertise spans financial modeling, scenario analysis, and profitability enhancement, making her a trusted advisor for businesses seeking to optimize their financial performance. Now, as Founder of BrightWave, she leverages her financial acumen to help service-based businesses achieve clarity, control, and sustainable growth.

Su Kwon is a seasoned finance professional with extensive experience in corporate finance and strategic planning. She earned her MBA from University of Michigan with a focus in financial strategy and has built a robust career in the financial services sector, working with major banks to drive financial performance and business growth. Su has a proven track record in financial analysis, budgeting, and cost control, enabling businesses to enhance profitability and make informed decisions. As Managing Director of BrightWave, she is dedicated to providing tailored financial solutions for service-based businesses, helping them navigate complexities and achieve their financial goals with confidence.

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